Mobile Marketing

Mobile marketing is the art of marketing your business to appeal to mobile device users (What Is Mobile Marketing & Why Does it Matter So Much?, 2020). when it is done correctly mobile marketing can provide customers or even potential customers what they need when they need it. even if they are on the go. here are some examples of mobile marketing techniques

-In-app Display Media Adverts

This refers to in game ads that appear within mobile games. they can be anything from banner pop ups, full image ads or those 30 second skipable ads we all love so much

-Mobile Web Page and Email Optimization

this is a simple way to make marketing more effective, optimising your webpage. optimising your web page or marketing email to work with and look good on mobile devices is a great way to make your marketing more effective as over 60% of consumer emails are now opened on a mobile phone rather than a desktop and web browsing on tablets and phones is also becoming a lot more common. actually optimising your page can include making sure your page looks good in portrait mode, making buttons nice and big so they are easily clickable by touch and making sure graphics and such dont get in the way of information (good page formatting)

Sources:

Wordstream.com. 2020. What Is Mobile Marketing & Why Does It Matter So Much?. [online] Available at: <https: www.wordstream.com="" blog="" ws="" 2013="" 08="" 19="" what-is-mobile-marketing=""> [Accessed 22 April 2020].</https:>