The Use Of Affiliate Marketing

Affiliate marketing is a fantastic way of marketing your game in this new age. but what is affiliate marketing. affiliate marketing is a hugely popular form of marketing especially in the games industry. It usually consists of lets plays or livestreams of your game. text based reviews can also be included under this but in the modern age it mostly revovles around video content. affiliate marketing is great because your are tapping into a ready made already intersted audience who has bought into the affiliates content already.

so paying a youtuber/ twitch streamer to play your game on thier channel sounds great but what are the downsides. first of all there are laws to adhere to.first all paid affilaite advertising must be clearly stated as such and the content must adhere to the cap code (Practice, 2020). Also it can be very expensive to get high profile people to promote your game however sometimes a free game key is all thats needed to entice an affiliatte to cover your game.

Sources:

Practice, A., 2020. Online Affiliate Marketing. [online] Asa.org.uk. Available at: <https: www.asa.org.uk="" advice-online="" affiliate-marketing.html=""> [Accessed 22 April 2020].</https:>